RESUME / CV
Education.
LCF | BSc Fashion Mgmt.
London College of Fashion
2020 - Present
FIDM | AA Fashion Design
Fashion Institute of Design
and Merchandise
2017 - 2019
Skills.
Technical:
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Adobe Creative Suite (PS, AI, ID, XD)
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Microsoft Office (Excel, Powerpoint, Word)
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Mailchimp
Design:
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CAD drawings (digital and hand drawn)
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Pattern making, draping, marking, and sewing
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Merchandising and line development
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Trend research and analysis
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Spec and costing garments,
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Concept/Creative Design
Marketing:
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IG, FB, TT, PI, YT
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EDM (Email direct marketing)
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Social media management
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Paid social media advertising
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KOL collaboration
Experience.
Silk Bridge International / Social Media Manager
August 2021 - January 2022
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Managed multiple brand accounts and oversaw their social media marketing
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Researched, identified, and partnered with KOLs - negotiated deals for all influencer collaborations
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Implemented ambassador program to engage influencers, and spread brand awareness
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Developed seasonal product presentations of proposed designs (CAD drawings, and related visuals)
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Wrote Amazon A+ content descriptions for product listings
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Drafted and proposed new website layout for brands
Escalier / Fashion Design Assistant
March 2020 - October 2020
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Designed seasonal fashion items in line with Escalier's aesthetic (from initial market research to mood board creation to finalized CAD drawings)
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Participated in the conceptual development of seasonal product lines, incl. pitching original ideas & concepts
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Wrote and proofed SEO optimised product descriptions
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Introduced new layout, color, illustration, typography, and branding for website
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Created and launched weekly email marketing campaigns
The Unincorporated Life / Fashion Design Instructor
June 2019 - August 2019
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Led a class of 4 -12 year-olds in designing and constructing various garments from idea to completion
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Set up and directed weekly runway shows
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Patterned 4 complete runway looks a week for students
Selfridges / Luxury Sales Associate
November 2021 - January 2022
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Delivered customer service in the Designer Studio department, primarily covering luxury brands including Jacquemus, Off-White, Nanushka, Isabel Marant, and more.
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Manned and walked the sales floor, proactively assisting customers with questions, concerns and item purchases.
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Maintained store upkeep — including organizing and displaying merchandise, and restocking items.
Achievements.
Zeitgeist Magazine
Co-founder of online publication - https://zeitgeistofficial.com/
FashionPop -
Hosted charity fashion show for Las Vegas shooting Victims
Project Runway Junior 2 Winning Cast Member of the Season -
https://www.amazon.com/Project-Runway-Junior-Season-2/dp/B01N4GO6TV
Figs / Production Team Intern
January 2019 - March 2019
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Prepped for fittings and assisted as needed
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Set up and assisted photoshoot production
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Organized and filed fit samples, TOPs, patterns, and spec sheets.
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Assisted specing samples and making tech packs
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Set up monthly display wall and sample racks for meetings
FabFitFun / Design & Marketing Team Intern
September 2017 - May 2018
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Maintained inventory control and processed weekly shipments
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Created personalized croquis for VIP clientele
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Organized and worked on excel docs for marketing
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Routinely made coupons and product shipments
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Worked on outreach to potential KOL collaborators.
© 2022 by Chelsea Ma